8 Basics 5 of 8 - Senses

At trial you want to take hold of your jurors’ attention and keep it. You want jurors to feel what you want them to feel - empowered to right a wrong - inspired to reach a just verdict a case like yours requires. To do that your trial must be based on facts (See JHPII Talks re “Facts”). Not conclusions. To help jurors relive those facts, you must retell those facts using the 5 senses - what you can see, hear, smell, taste and touch, stripping away all the oft-times intertwined opinions, interpretations, and judgments. Retelling your facts based on the 5 senses enables jurors to relive the facts of your case as if they were there. It is the most powerful tool you have as a trial lawyer to help jurors experience first-hand the facts of your case, and inspire them to act.